What’s 2018 Holding for Mobile App Development Market?
Today, the mobile app ecosystem is considered one of the biggest technology markets. With more than 6 million mobile applications present in the App Store and Google Play Store, it has become the core of technology. The ever-changing market and innovative technologies coming up with numerous opportunities. Small businesses and startups are slowly recognizing the importance of mobile app strategy and moving to mobile aren’t new for them especially in 2018.
Undoubtedly, this year is going to be huge for the businesses that are thinking with the mobile-first approach, but to keep up with these changes, it’s necessary to have an understanding of the upcoming trends. Below given a list of 10 mobile app development trends that are soon going to be the hottest topics of 2018.
Augmented Reality (AR)
According to a survey, AR/VR could reach $150 bn, with VR making around $30 billion and AR $120 Mn. It looks like the last year was marked by the two biggest tech giants: Apple and Google, for banking on the accessibility and development of AR. With the Google’s ARCore and Apple’s ARKit launch, we have two strong platforms for AR app development for mobile devices.
Most marketers viewing AR as a platform to offer a superior user engagement and will see a lot of new, innovative AR apps. Marketing mobile app is as crucial as developing it. Without a detailed market strategy, your app will not gain attention from your targeted audience. It needs to be full-proof and easy to access for every single user.
Hassle-free Instant Apps
At the event Google I/O 2016, Google introduced a unique feature in the Android devices called instant apps. The purpose is to let people use the Android apps without downloading it. Users can try and test the mobile app with Play Store and they can download it only if they need it and have the required storage space. Wish, Buzzfeed, and Viki are some of the frontrunning applications to take this initiative.
Wearable Apps & Devices
Smartwatches and wearable devices have built a novel technology market. While several of these can offer independent features, they still need some support from mobile. Along with that, users prefer wearable devices to be organized with their smartphones for convenient access to data.
AMP and Lazy Loading
In association with Twitter, Google undertaken a project named AMP, Accelerated Mobile Pages. With AMP, it is possible to create a mobile version of any web page that will be comparatively faster and more responsive.
The webpage also can be seen separately while it is loading instead of rendering the users wait for the complete page to open- called as Lazy Loading. Both of these methods can be cast-off to swift the act of mobile applications when content is shown on the web.
IoT (Internet of Things)
Internet of Things essentially allows the utilization of the sensor technologies in machines to start automation, remote control, and monitoring. With an increasing demand in IoT, it is clear for developers to elect for the most visible choice for remote devices. A large number of IoT devices now depend on mobile devices to collect data, particularly in case of user IoT. With the rush in overall utilization of IoT, we will get more mobile apps destined for managing these devices.
Artificial Intelligence (AI)
AI has empowered many exciting functionalities and features in the mobile apps like, behavioral targeting, personalized experience, recommendation engines, and so on. Along with these features, AI has enabled the use of different chatbots in the mobile applications.
Chatbots are the AI-powered devices that can mimic human conversations. However, very few apps come with a chatbot, we will see various applications applying this in future.
Smart Cloud Computing
The growth of mobile cloud computing has multiple benefits. With the addition of cloud computing in mobile applications, it is now much easier to store data as well as process heavy tasks in the mobile. Nowadays, most of the mobile apps that are built will get hosted in AWS, Amazon Web Services. This improves the speed, consistency, and security of the mobile apps and allows maximum storage, analysis, and collection of the user data.
Newly, Blockchain has given rise to a sole, new type of currency, called as Cryptocurrency. It has revolutionized the mobile payments mode. In the blockchain, we can largely see payment-based apps like Glyph, Fold, and BitPay and definitely there will be more in near the future too.
Easy-to-access Mobile Payments
With the growth in e-commerce, there is also a sudden rise in the mobile payment apps as well as the mobile banking. In addition to that, mobile payment mechanism have also emerged. Consider the recent idea of scan and pay structure used by Samsung and VISA cards. In the upcoming days, there will be more mobile payment apps using that and more.
Security for Safety
Along with mobile app development, enterprise mobile security is a crucial area of focus for iOS and Android application developers too. And with the increase in Bring Your Own Device (BYOD) popularity, there is a considerable risk of mobile applications may get affected by employees’ personal devices. Developers are focussing more on protecting the app’s security by sending verification code from the scratch. Moreover, there is an awareness towards the improved use of encryption and authorizations.
Businesses are improving the use of location-based services and geofencing to a great extent. These services have the scope to trigger specific arrangements in the apps offering distinguishing scope for the personalization. Several brands are upgrading their apps and supporting location-based services such as the support for Bluetooth beacon. Surely, 2018 is holding.