Are You Ready to Reach For a High-End Program in Your Business?
Many of my spiritual entrepreneur clients get nervous when we start talking about implementing a high-end program in their business. But honestly, incorporating a program like this into your offerings is the easiest way to greatly grow your business. These types of programs are a lot easier to pull together than you might think. And the best part about them is that your clients are ready for them! I assure you, if you’ve been in business for any length of time, you’ll have a certain percentage of clients and students who are ready to learn from you on a deeper level and are ready to invest in themselves through you. Higher-end programs mean higher value to your clients, and that, in turn, means making a difference on a broader scale.
So what do you need to get started with a higher-end program? Here are a few tips:
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1. Focus on results, first and foremost
Often, we get caught up in explaining the minute details of all the things we will be doing for and providing to our clients. But really what they want is results, Concrete ones. And that’s the other dilemma with spirit-rich entrepreneurs. So many of our so-called results are a little too ethereal to put your finger on. So focus on how your clients will feel, work, communicate, or function as a result of your program. And lay it all out there in your marketing.
2. Use your step-by-step Signature System
There is a time and place to actually describe your program, and that’s after you’ve gotten your audience sufficiently excited about their results! Here is where you break down your entire program into an easy to follow, step-by-step plan of attack. Start by thinking of the end results. Then, from the beginning, list each important milestone or step your client would need to take to get there. Americans especially love a plan. Let them know that you know exactly how to get from point A to point B, and they will surely want to follow.
3. Add done-for-you elements
These would include checklists, instructions, templates, and scripts. People love anything that saves them time and/or a learning curve. Your clients will find immense value in these add-ons because they help to get started and successful more quickly.
4. What people really pay for in high-end programs
Clients want personal, one-on-one guidance and attention from you. That’s usually a given. But if you dig down a little deeper, why is it that they want that? It’s because they desire accountability above all else. They want to know that by investing in your program, you will help them get to where they want to be. You will be the one to help them overcome all the big and small obstacles that lie in their path to success, and you will stand by them as a pillar of support when they are ready to crumble.
So pulling it all together is where it gets fun. It’s even better when you realize that you don’t have to be the person with the longest list of credentials, or the one with the most experience, to be able to make a big difference in your clients’ lives (and improve your own bottom line in a big way too.)