Being the digital marketing expert we understand the need and use of effective graphic designs for
the success of any Search Engine Marketing (SEM) and Search Engine Optimization (SEO) campaign
launched by any organization. If you are confused about the term (SEM) you can check the post Search Engine Marketing and for SEO check What is Search Engine Optimization? Before attending the post.
Graphic Designs not only help for the success of Search Engine Marketing campaign rather it plays the equally important role in the success of the offline marketing campaign of any business. But we have found many businessmen are confused on hiring a graphic artist. So, through this post, we are attending your confusion and ultimately helping you hire the graphic designer for your business.
Before we get into nitty gritty on how to hire a Graphic Designer, let’s us clear one misconception which people have regarding the need for Graphic Artist Hiring.
Every business person wants to save the expenditure of money no matter either they are successful already or at the startup of their business. Graphic Artist Hiring at the startup of the business is considered as unnecessary expenses because the business person at startup thinks, there will come the time in their business when they grow beyond the DIY (Do It Yourself) stage, and they would hire a graphic designer. Because that would be the perfect time to get a graphic designer. If you fall into that category of business person than you are an insane business person. You are not the far-sighted business person.
It’s right you might not have enough money to afford expenses to hire a graphic designer at the startup, but a conscious business person would take the expenses to hire a graphic designer as his investment because he understands the business he has established now would be there for a long time and in a long run his investment to hire a graphic designer would pay him in terms of brand power he would have earned. Yes, graphic like logo represents the brand power which is earned using different graphics for achieving other goals of the business.
Now the question comes here how can you hire a graphic designer who suits your business needs. As the field of graphic design is broad. You should be conscious of many filed before hiring a graphic designer. We, therefore, have written this post regarding Graphic Artist Hiring, Ultimate Guide to hiring graphic designer which would help you in the process of graphic artist hiring.
First things first, don’t just say, I need a graphic designer and hire anyone who worked great for others. Hire a graphic designer who can transform the product, message, and mission of your company into the aesthetic visual design which would make you astonish among your clients and helps you achieve your goal in a long run i.e. brand power.
Being marketing agency, we understand what it takes to hire the freelance graphic designer. So,consider the following things before you hire the creative person for the work.
See if you can get what you want exactly:
You must be specific while explaining what you want to accomplish through the design. It doesn’t mean you should have a creative vision of the product. Many time designers would give you something far better than what you have excepted or you wanted exactly. The only way to see if you can get what you want exactly is providing brief explanations to graphic designer and asking them to create graphics. You’d know their capability there.
Where to look?
Experts agree that best way to get the great designer is by recommendation from trustworthy place or person. You can also get them looking businesses whose designs you admire. If you don’t have anyone such from where you can get recommendations you can hire graphic design agency. Hiring graphic design agency solves every problem related to graphics. They have experts who can deal with every graphics and fully customer focused. Also they keep your satisfaction at the top.
Look for the experience which matches your plans
Before hiring a graphic designer online look if the designer has any experience former in the field of your industry. Graphic designing is divided into multiple sections from the web to the mobile to the print. One good at one could be poor to others. So, look whether they suit your business or industry. For looking it, you can see the portfolio of the designer. His portfolio would show if he has worked in the same kind of graphics which you are looking for. It would answer whether he can solve your graphics related problems. Overall his portfolio helps you to look for the experience of the graphic artist matches your plans.
The cost depends on your desires:
You must know the fact cost of hiring a designer depends on two factors mainly what you want from your designers and experience of designers. If you want to hire any graphic designers for the long and complex project you must pay them handsome money. Same is the case if you want to hire anyone with lots of experience. An experienced graphic designer would charge 100-150 dollars per hour.
Deliver your message:
The most important purpose of the creative task is getting your message across. Your designer needs to understand the message and should be able to deliver it through his creative task. Before hiring graphic designers online, look, whether they can do this crucial task.
Analyse Creative Perspective:
Don’t judge any designer by looking their creative work sample. ask them about their role in each project. Did they have any kind of art direction? Who else did they had work with? Did they pick the photo or was it given to them? Their answers will better tell you how independently they work, and their creative perspective.
Claim Ownership of the original art:
You must negotiate up front that the ownership of the final creative task remains with you. It would provide unrestricted access to the work if you ever want to edit the creative work.
So before hiring the graphic designer see the factors on graphic designer we have mentioned above. It would help you understand designer capability to deliver your business goals to your foot, which is only the aim behind hiring a graphic designer.